The placeConstituency · West Midlands · Electorate 70,002 · 2023 boundaries

Stoke-on-Trent South.

Labour Party MP Allison Gardner holds the seat on 34.7% of the vote — a split-council geography across 3 councils.

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Member of ParliamentAllison Gardner · Labour Party
CouncilsStoke-on-Trent · Stafford · Staffordshire Moorlands
Boundary set2023
ONS codeE14001522
Electorate · 2024
70.0k
Registered to vote
2024 GE — winner
34.7%
Labour Party · +1.5pp over Con
Settlements
7
Largest: Stoke-on-Trent
Crime · per 1k pop · 3mo
24.7
data.police.uk · 12mo rolling
Dispatch
9 Jun 2026

Potteries city seat, finely balanced, recently Labour

Stoke-on-Trent South sits in the southern reaches of the Potteries city, in the West Midlands, and is dominated by Stoke-on-Trent itself, which accounts for roughly three-quarters of its 85,662 residents. Beyond the city edge the seat thins into smaller settlements -- the paired villages of Blythe Bridge and Forsbrook, then Upper Tean, Yarnfield, Barlaston and Oulton -- giving an urban core fringed by a rural tail. The population is older than the national figure, with a median age of 43, predominantly White, and modestly degree-educated at around a quarter. Local services are split across three authorities: Stoke-on-Trent, a unitary authority covering ten of the seat's wards, with Stafford and Staffordshire Moorlands, both district authorities, accounting for the rural remainder.

That three-council split shapes a mixed local picture. Across the most recent ward contests the Conservatives took the clear majority, eighteen of twenty-four, though most were fought in 2023 and the figures predate the national mood that followed; Labour, the Liberal Democrats and independents claimed the rest, and a 2024 ward in Meir North fell to Labour. The parliamentary picture diverges sharply. Allison Gardner took the seat for Labour in 2024 on 34.7 per cent, edging the Conservatives by a little over a point, on a boundary that had returned a Conservative on 62.2 per cent in 2019. On the figures available, the seat looks finely balanced rather than settled.

The direction of travel is one of a marginal seat whose ward base and parliamentary result point opposite ways, leaving it genuinely contested. Recent local coverage has had a budgetary, administrative character, dominated by council finances under sustained pressure and by regeneration and investment schemes rather than by any single controversy; 2026 brought no scheduled local poll. Taken together, the picture is of a constituency in flux: a city-centred seat that swung to Labour by the narrowest of margins while its wards still lean Conservative, with neither side holding firm ground.

34.7%
Lab vote · 2024 GE
3
Councils overlapping the seat
15
Wards · 24 councillors
§ 01The local picture — wards.15 wards · 24 councillors · 3 councils

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line. Each ward links to the council that runs it.

WardLatest winnerVotesCouncilLast cycle
Barlaston Evan Gareth Rowland Jones368Stafford ConMay 2023
Blurton Lorraine Beardmore705Stoke-on-Trent LabMay 2023
Checkley(3 seats)Hulme · Deaville · Wilkinson1,764Staffordshire Moorlands ConMay 2023
Dresden & Florence Lilian Jean Dodd637Stoke-on-Trent LabMay 2023
Forsbrook(3 seats)Herdman · Durose · Holmes1,581Staffordshire Moorlands ConMay 2023
Fulford(2 seats)Sandiford · Dodson1,269Stafford ConMay 2023
Hanford, Newstead & Trentham(3 seats)Jellyman · Clark · Kelsall6,422Stoke-on-Trent LabMay 2023
Hollybush Fin Gordon-McCusker631Stoke-on-Trent LabMay 2023
Lightwood North & Normacot Sadaqat Maqsoom1,288Stoke-on-Trent LabMay 2023
Longton & Meir Hay South Chris Robinson684Stoke-on-Trent LabMay 2023
Meir Hay North, Parkhall & Weston Coyney(2 seats)Beardmore · Irving2,702Stoke-on-Trent LabMay 2023
Meir North Lauren Davison469Stoke-on-Trent LabMay 2024
Meir Park Abi Brown982Stoke-on-Trent LabMay 2023
Meir South Faisal Hussain684Stoke-on-Trent LabMay 2023
Swynnerton & Oulton(2 seats)Nixon · James1,222Stafford ConMay 2023

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.7 named places

The seat’s population is concentrated in Stoke-on-Trent (70,742), with Rural & dispersed (8,259) as the second pole. Total population across named built-up areas: 93,845.

city 70,742town 14,877village 8,226

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
Stoke-on-Trent70,742city
Rural & dispersed8,259town
Blythe Bridge and Forsbrook6,618town
Upper Tean3,245village
Yarnfield2,145village
Barlaston1,597village
Showing 6 of 7·All 7 settlements
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate54.1%57.1%-5%
Owner-occupied70.3%63.1%+11%
Private rented12.4%20.0%-38%
Social rented17.1%16.8%+2%

Ethnicity.

White89.3%
Asian6.9%
Black1.2%
Mixed1.7%
Other0.9%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 49.0% Female 50.9% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£25,600
HMRC SPI · 2024
Mean income
£32,200
HMRC SPI · 2024
Businesses
2,470
VAT/PAYE-registered
Schools
44
29 primary · 6 secondary
GCSE pass
57.9%
Attainment 8: 40.8

Income tax contribution.

Total income tax£206m
Taxpayers48,000
Median per taxpayer£2,420
Mean per taxpayer£4,320

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Stoke-on-Trent, Stafford and Staffordshire Moorlands. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
24.7
+19% vs national
Monthly avg / 1k
8.2
12-month rolling
Top category
Violence & sexual offences
40% of recorded crime

By category.

Violence & sexual offences9.9
Anti-social behaviour3.9
Public order2.2
Other theft1.7
Shoplifting1.6
Criminal damage & arson1.4
Burglary1.3

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.5 contests · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Allison GardnerWONLab14,22134.7
Jack BreretonCon13,59433.2
Michael BailyRef8,85121.6
Alec SandifordLD1,5773.9
Asif MehmoodInd1,3723.4
Peggy WisemanGrn1,2073.0
Carla ParrishInd1200.3

Turnout 40,942

Prior contests.

YearWinner%
2019Jack BreretonCon62.2
2017Jack BreretonCon49.0
2015Robert FlelloLab39.2
2010Flello, RobertLab38.8
Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission