The placeConstituency · West Midlands · Electorate 74,025 · 2023 boundaries

West Bromwich.

Labour Party MP Sarah Coombes holds the seat on 46.3% of the vote.

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Member of ParliamentSarah Coombes · Labour Party
Boundary set2023
ONS codeE14001574
Electorate · 2024
74.0k
Registered to vote
2024 GE — winner
46.3%
Labour Party · +26.2pp over Con
Settlements
5
Largest: West Bromwich
Crime · per 1k pop · 3mo
29.5
data.police.uk · 12mo rolling
Dispatch
9 Jun 2026

West Bromwich, Black Country, Labour-leaning since 2024

West Bromwich is a densely urban Black Country seat in the West Midlands, built around the town that gives it its name and home to roughly 97,000 people. The town of West Bromwich dominates, accounting for close to two-thirds of the constituency by population, with Rowley Regis the second centre and smaller shares falling to Oldbury, Tipton and Cradley Heath. This is a network of adjoining industrial towns rather than a single self-contained place, and the seat sits within the Sandwell metropolitan borough that runs local services across the area. At a median age of 37 and with around a quarter of residents degree-educated, it is a younger, less graduate population than the national profile.

The local political picture is uniformly Labour. Across the eight most recent ward contests, all dating from May 2024, Labour took every seat, with vote shares ranging from the high forties to roughly two-thirds and turnouts clustered between 2,200 and 3,400. Control, on the figures available, has not been in question at ward level. The parliamentary result followed the same direction: at the 2024 general election -- the first fought on these 2023 boundaries -- Labour won 46.3% of the vote, with the Conservatives a distant second on 20.1%. Sarah Coombes has held the seat for Labour since that election, one feature of an area that has tilted firmly the same way at every level.

The seat therefore appears settled rather than contested, with no recent sign of movement away from Labour at ward or parliamentary level. Local coverage in recent months has had a routine, administrative tenor, weighted toward regeneration and service matters rather than political conflict. Against the wider England picture, several categories of recorded crime appear to run well above average, most notably vehicle crime, which is more than double the constituency-average total, alongside elevated violence and sexual offences and shoplifting. For now the constituency reads as broadly stable, its margins comfortable and its direction-of-travel consistent across the period on record.

§ 01The local picture — wards.8 wards · 8 councillors

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.

WardLatest winnerVotesCouncilLast cycle
Charlemont With Grove Vale Dalel Singh Bhamra1,480May 2024
Great Barr With Yew Tree Connor Lee Horton1,507May 2024
Greets Green Lyng Pam Randhawa1,926May 2024
Newton Elaine Mary Giles1,502May 2024
Oldbury Rizwan Jalil1,714May 2024
Rowley Sohail Iqbal1,080May 2024
Tividale Maria Crompton1,295May 2024
West Bromwich Central Farzana Haq1,807May 2024

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.5 named places

The seat’s population is concentrated in West Bromwich (69,133), with Rowley Regis (28,807) as the second pole. Total population across named built-up areas: 110,069.

city 69,133large-town 39,061town 1,875

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
West Bromwich69,133city
Rowley Regis28,807large town
Oldbury (Sandwell)7,902large town
Tipton2,352large town
Cradley Heath1,875town
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate53.8%57.1%-6%
Owner-occupied58.7%63.1%-7%
Private rented17.5%20.0%-12%
Social rented23.3%16.8%+38%

Ethnicity.

White56.4%
Asian26.6%
Black8.6%
Mixed4.3%
Other4.1%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 49.4% Female 50.5% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£24,300
HMRC SPI · 2024
Mean income
£28,900
HMRC SPI · 2024
Businesses
3,470
VAT/PAYE-registered
Schools
40
27 primary · 7 secondary
GCSE pass
54.9%
Attainment 8: 39.6

Income tax contribution.

Total income tax£163m
Taxpayers50,000
Median per taxpayer£2,150
Mean per taxpayer£3,260

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by no resolved council yet. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
29.5
+42% vs national
Monthly avg / 1k
9.8
12-month rolling
Top category
Violence & sexual offences
44% of recorded crime

By category.

Violence & sexual offences12.9
Vehicle crime3.0
Shoplifting2.9
Criminal damage & arson2.3
Public order2.1
Other theft1.6
Drugs1.4

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.1 contest · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Sarah CoombesWONLab16,87246.3
Will GoodhandCon7,31820.1
Ray NockRef7,10119.5
Gita JoshiGrn2,0365.6
Mohammed YasinInd1,7074.7
Parmjit GillLD1,3143.6
Sam HardingInd1330.4

Turnout 36,481

Prior contests.

Created on the 2023 boundary review. 2024 General Election was the first contest on these boundaries.

Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission