The placeConstituency · West Midlands · Electorate 69,854 · 2023 boundaries

Stoke-on-Trent North.

Labour Party MP David Williams holds the seat on 40.3% of the vote — a split-council geography across 2 councils.

Add to compare
Member of ParliamentDavid Williams · Labour Party
CouncilsStoke-on-Trent · Newcastle-under-Lyme
Boundary set2023
ONS codeE14001521
Electorate · 2024
69.9k
Registered to vote
2024 GE — winner
40.3%
Labour Party · +14.1pp over Con
Settlements
5
Largest: Stoke-on-Trent
Crime · per 1k pop · 3mo
23.9
data.police.uk · 12mo rolling
Dispatch
8 Jun 2026

Potteries city seat, Labour-held, Reform-watching

Stoke-on-Trent North is a Potteries seat anchored almost entirely by the city of Stoke-on-Trent, whose built-up area accounts for roughly seven in ten residents, with the town of Kidsgrove and a band of smaller places -- Talke, Harriseahead, Mow Cop and Newchapel -- making up the rest. With a Census population of about 104,570, a median age of 39 and a fifth of adults degree-educated, it reads as a predominantly urban, post-industrial constituency rather than a rural or market-town one. Local services are split across two authorities: Stoke-on-Trent City Council, a unitary covering eleven of the seat's wards, and Newcastle-under-Lyme Borough Council, a district running three. That the seat straddles a city unitary and a neighbouring borough is itself a meaningful feature of how it is governed.

The recent ward picture appears to be shifting. The latest contests, held in May 2026 across Kidsgrove, Talke and the Mow Cop fringe, were won by Reform UK, whereas the city wards last fought in 2023 returned mostly Labour winners alongside a handful of Conservative ones. Across the most recent contest in each of 23 wards, Labour still leads on raw tallies, but the freshest results point in Reform's direction. At Westminster the seat went to Labour's David Williams in 2024 on 40.3 per cent, with the Conservatives second on 26.3 per cent -- a reversal of 2019, when the Conservatives took it on 52.3 per cent.

On the figures available the seat looks contested rather than settled, with a Labour MP returned in 2024 sitting above a ward map that has begun to tilt elsewhere. Recent local coverage has had a markedly administrative tenor, dominated by council-reorganisation pressure and town-deal regeneration in Kidsgrove rather than by national drama. Public order offences appear to run around a third above the constituency average. Taken together, the direction-of-travel is one of a Labour-held urban seat where the local ground beneath that hold is plainly in flux.

40.3%
Lab vote · 2024 GE
2
Councils overlapping the seat
14
Wards · 23 councillors
§ 01The local picture — wards.14 wards · 23 councillors · 2 councils

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line. Each ward links to the council that runs it.

WardLatest winnerVotesCouncilLast cycle
Baddeley, Milton & Norton(3 seats)Edwards · Evans · Walker4,832Stoke-on-Trent LabMay 2023
Bradeley & Chell Heath Gurmeet Singh Kallar787Stoke-on-Trent LabMay 2023
Burslem Jane Ashworth700Stoke-on-Trent LabMay 2023
Burslem Park Glen Watson676Stoke-on-Trent LabMay 2023
Etruria & Hanley Majid Khan803Stoke-on-Trent LabMay 2023
Ford Green & Smallthorne Diane Williams755Stoke-on-Trent LabMay 2023
Goldenhill & Sandyford Chandra Kanneganti860Stoke-on-Trent LabMay 2023
Great Chell & Packmoor(2 seats)Mountford · Akkurt1,484Stoke-on-Trent LabMay 2023
Kidsgrove & Ravenscliffe(3 seats)Clarke · Gullis · Wozny3,679Newcastle-under-Lyme RefMay 2026
Little Chell & Stanfield David Williams676Stoke-on-Trent LabMay 2023
Moorcroft & Sneyd Green(2 seats)Najmi · Carter2,355Stoke-on-Trent LabMay 2023
Newchapel & Mow Cop(2 seats)Downs · Stevenson1,879Newcastle-under-Lyme RefMay 2026
Talke & Butt Lane(3 seats)Evans · Rogerson · Kasperowicz3,789Newcastle-under-Lyme RefMay 2026
Tunstall Tabrase Din650Stoke-on-Trent LabMay 2023

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.5 named places

The seat’s population is concentrated in Stoke-on-Trent (70,862), with Kidsgrove (15,206) as the second pole. Total population across named built-up areas: 98,609.

city 70,862town 22,477village 5,270

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
Stoke-on-Trent70,862city
Kidsgrove15,206town
Rural & dispersed7,271town
Talke and Talke Pits3,693village
Harriseahead, Mow Cop and Newchapel1,577village
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate55.2%57.1%-3%
Owner-occupied61.7%63.1%-2%
Private rented18.5%20.0%-8%
Social rented19.5%16.8%+16%

Ethnicity.

White86.3%
Asian8.3%
Black2.0%
Mixed2.1%
Other1.4%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 49.3% Female 50.7% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£24,300
HMRC SPI · 2024
Mean income
£28,500
HMRC SPI · 2024
Businesses
2,385
VAT/PAYE-registered
Schools
46
32 primary · 6 secondary
GCSE pass
50.8%
Attainment 8: 38.4

Income tax contribution.

Total income tax£149m
Taxpayers46,000
Median per taxpayer£2,190
Mean per taxpayer£3,260

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Stoke-on-Trent and Newcastle-under-Lyme. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
23.9
+15% vs national
Monthly avg / 1k
8.0
12-month rolling
Top category
Violence & sexual offences
39% of recorded crime

By category.

Violence & sexual offences9.3
Anti-social behaviour4.2
Criminal damage & arson1.9
Public order1.7
Other theft1.5
Vehicle crime1.4
Shoplifting1.3

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.5 contests · created on 2023 boundaries

2024 — full result.

CandidateVotes%
David WilliamsWONLab14,57940.3
Jonathan GullisCon9,49726.3
Karl BeresfordRef8,82424.4
Josh HarrisGrn1,2363.4
Jag BoyapatiInd1,1033.0
Lucy HurdsLD9112.5

Turnout 36,150

Prior contests.

YearWinner%
2019Jonathan GullisCon52.3
2017Ruth SmeethLab50.9
2015Ruth SmeethLab39.9
2010Walley, JoanLab44.3
Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission