Fylde.

Fylde is a Lancashire coastal seat anchored by Lytham St Anne's, the large town that holds nearly half its population, with the market towns of Poulton-le-Fylde and Kirkham forming a secondary tier and a ring of villages -- Warton, Wesham, Freckleton, Wrea Green -- filling out the rest. The character is older and settled: a median age of 50, an electorate of around 77,000, and a population that is overwhelmingly White by the census measure. This is a network of small towns rather than a single-city seat, and local services are split across two district authorities, Fylde and Wyre, with the bulk of wards sitting under Fylde.

That two-council footprint also shapes the politics. Across the most recent ward contests the Conservatives have taken the clear majority of seats, with Independents the next-largest bloc and Labour and the Liberal Democrats holding only a handful between them. The parliamentary picture is far tighter than the ward arithmetic suggests. At the 2024 general election the Conservatives held the seat on a third of the vote, just over a point ahead of Labour -- a margin that, on the figures available, marks a sharp narrowing from the comfortable lead of 2019. Andrew Snowden, Conservative, has held the seat since that contest, with the economy, local government and defence among his most frequent themes.

The direction of travel is one of a long-held Conservative seat that has become genuinely competitive at Westminster while staying broadly Conservative at ward level. Recent local coverage has had a constructive, administrative tenor, weighted toward town-centre regeneration and civic projects rather than controversy. Anti-social behaviour appears to run well above the constituency average, the one crime category that materially diverges. None of this points to a settled outcome: the ward and parliamentary signals pull in different directions, leaving the seat best read as contested rather than secure.