Bournemouth West.
Labour Party MP Jessica Toale holds the seat on 36.4% of the vote.
9 Jun 2026
Two-town coastal seat, Labour gain, no council majority
Bournemouth West is an urban seat on the Dorset coast, built almost entirely from two adjoining towns. Bournemouth accounts for roughly four-fifths of it, with the eastern edge of Poole supplying the rest; there are no rural fringes of note. The population skews younger than the English average, at a median age of 38, and is less degree-educated than many southern seats. A single unitary authority, Bournemouth, Christchurch and Poole, runs local services across the eight wards inside these boundaries.
The local political map is unusually fragmented for a seat that was Conservative for decades. Across recent ward contests the Liberal Democrats have edged ahead on seats won, the Conservatives close behind, with Labour, the Greens and independents each holding a foothold; no party commands the area. The parliamentary picture has shifted more sharply. Labour took the seat in 2024 on 36.4 per cent, some eight points clear of the Conservatives, having trailed by more than twenty in 2019. Jessica Toale has held it for Labour since, with no whipped dissent recorded in recent months.
Direction-of-travel, then, points to a seat in transition rather than settled allegiance, the council layer pulling several ways while the Westminster result moved decisively. Recent local coverage has had a busy, administrative tenor, given over to the routine business of services and neighbourhood governance. Among recorded offences, shoplifting appears to run well above the local average, with anti-social behaviour and vehicle crime also elevated. On the figures available the seat looks genuinely contested: a Labour gain over a long Conservative tenure, atop a council no party controls.
Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.
| Ward | Latest winner | Votes | Council | Last cycle |
|---|---|---|---|---|
| Alderney & Bourne Valley(3 seats) | Chapmanlaw · Maidment · Trent | 3,912 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Bournemouth Central(2 seats) | Allen · Martin | 1,303 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Kinson(3 seats) | Adams · Farr · Dower | 3,217 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Redhill & Northbourne(2 seats) | Edwards · Bartlett | 1,595 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Talbot & Branksome Woods | Dawn Logan | 910 | Bournemouth, Christchurch and Poole LD | Sept 2025 |
| Wallisdown & Winton West(2 seats) | Brown · Herrett | 2,059 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Westbourne & West Cliff(2 seats) | D'Orton-Gibson · Beesley | 1,861 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Winton East(2 seats) | Rigby · Bull | 2,299 | Bournemouth, Christchurch and Poole LD | May 2023 |
Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)
The seat’s population is concentrated in Bournemouth (86,458), with Poole (21,088) as the second pole. Total population across named built-up areas: 107,546.
Source · ONS Built-Up Areas · Census 2021
| Settlement | Pop. | Class |
|---|---|---|
| Bournemouth | 86,458 | city |
| Poole | 21,088 | city |
Headline indicators.
| Indicator | Local | National | Δ |
|---|---|---|---|
| Employment rate | 54.9% | 57.1% | -4% |
| Owner-occupied | 56.3% | 63.1% | -11% |
| Private rented | 31.0% | 20.0% | +55% |
| Social rented | 12.6% | 16.8% | -25% |
Ethnicity.
Source · Census 2021
Population by age & sexCensus 2021 · 18 bands · click to expand
Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band
Income tax contribution.
| Total income tax | £229m |
| Taxpayers | 50,000 |
| Median per taxpayer | £2,350 |
| Mean per taxpayer | £4,610 |
Source · HMRC SPI · ±8% confidence
Where the money flows back in.
This constituency is served by Bournemouth, Christchurch and Poole. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.
Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.
Headline rate.
By category.
Source · data.police.uk · 3-month rate per 1,000 pop
2024 — full result.
| Candidate | Votes | % | |
|---|---|---|---|
| Jessica ToaleWON | Lab | 14,365 | 36.4 |
| Conor Burns | Con | 11,141 | 28.3 |
| Ben Aston | Ref | 6,647 | 16.9 |
| Jeff Hanna | LD | 4,311 | 10.9 |
| Darren Jones | Grn | 2,614 | 6.6 |
| Julie Vivienne | Ind | 201 | 0.5 |
| David Warden | Ind | 139 | 0.3 |
Turnout 39,418
Prior contests.
| Year | Winner | % | |
|---|---|---|---|
| 2019 | Conor Burns | Con | 53.4 |
| 2017 | Conor Burns | Con | 53.5 |
| 2015 | Conor Burns | Con | 48.3 |
| 2010 | Burns, Conor | Con | 45.1 |
Sources, methods & last update
2023 boundary review
DCLEAPIL v1.0 (CC BY-SA 4.0)
Census 2021
National avg over 575 seats
±8% confidence
LSOA-aggregated · rolling 12mo