The placeConstituency · North West · Electorate 74,025 · 2023 boundaries

Altrincham & Sale West.

Labour Party MP Connor Rand holds the seat on 40.4% of the vote.

Add to compare
Member of ParliamentConnor Rand · Labour Party
CouncilTrafford
Boundary set2023
ONS codeE14001065
Electorate · 2024
74.0k
Registered to vote
2024 GE — winner
40.4%
Labour Party · +8.1pp over Con
Settlements
5
Largest: Altrincham
Crime · per 1k pop · 3mo
0.1
data.police.uk · 12mo rolling
Dispatch
7 Jun 2026

Affluent Trafford towns, Labour-won but contested

Altrincham and Sale West sits in south-western Greater Manchester, an affluent, well-educated suburban seat strung across a network of towns rather than dominated by any single one. Altrincham, with close to 49,000 residents, is the largest settlement, followed by the western part of Sale at around 28,000, then the smaller towns of Hale and Bowdon; only a thin rural fringe lies beyond. The constituency is older and more qualified than the national norm -- a median age of 42 and nearly half of adults degree-educated -- and remains predominantly White. A single authority, Trafford metropolitan borough council, runs local services across all nine of the seat's wards.

Local politics here is layered rather than one-sided. The most recent ward contests, held in May 2026, returned Conservatives in five wards -- concentrated in the Hale, Bowdon, Manor and Broadheath belt -- alongside two Liberal Democrat wins in Timperley, a Green gain in Altrincham itself, and a single Labour result in Ashton upon Mersey. On the parliamentary figures the seat moved the other way: Labour took it in 2024 on roughly 40 per cent, eight points clear of the Conservatives, having trailed by a wide margin in 2019. Connor Rand has held the seat for Labour since that contest, one strand in a constituency where ward and Westminster results appear to pull in different directions.

That divergence leaves the seat looking genuinely contested rather than settled. Labour holds the parliamentary line, but the Conservatives retain a clear ward base in the wealthier south and the Liberal Democrats and Greens have footholds of their own, so direction-of-travel at the council level appears more fragmented than the 2024 result alone would suggest. Recent local coverage has had a markedly civic, administrative character, turning on council land and asset decisions and on pressure for school places rather than on any single controversy. On the figures available, this reads as a seat in flux: a recent Labour gain sitting atop a fractured local map, with no party able to assume the ground is theirs.

40.4%
Lab vote · 2024 GE
1
Council overlapping the seat
9
Wards · 9 councillors
§ 01The local picture — wards.9 wards · 9 councillors

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.

WardLatest winnerVotesCouncilLast cycle
Altrincham Dan Jerrome1,744Trafford LabMay 2026
Ashton upon Mersey Ben Hartley1,476Trafford LabMay 2026
Bowdon Shengke Zhi2,616Trafford LabMay 2026
Broadheath Prakash Nathani1,721Trafford LabMay 2026
Hale Rupert Owen Kelly1,941Trafford LabMay 2026
Hale Barns & Timperley South Nathan Evans2,138Trafford LabMay 2026
Manor Rupali Paul2,037Trafford LabMay 2026
Timperley Central Julian David Newgrosh1,693Trafford LabMay 2026
Timperley North Will Frass2,276Trafford LabMay 2026

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.5 named places

The seat’s population is concentrated in Altrincham (49,342), with Sale (27,751) as the second pole. Total population across named built-up areas: 101,088.

large-town 77,093town 22,543village 1,452

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
Altrincham49,342large town
Sale27,751large town
Hale (Trafford)16,430town
Bowdon6,113town
Rural & dispersed1,452village
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate60.1%57.1%+5%
Owner-occupied74.6%63.1%+18%
Private rented14.2%20.0%-29%
Social rented11.2%16.8%-33%

Ethnicity.

White80.5%
Asian12.1%
Black1.6%
Mixed3.2%
Other2.5%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 48.6% Female 51.4% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£35,200
HMRC SPI · 2024
Mean income
£61,400
HMRC SPI · 2024
Businesses
6,220
VAT/PAYE-registered
Schools
45
24 primary · 9 secondary
GCSE pass
84.5%
Attainment 8: 61.8

Income tax contribution.

Total income tax£723m
Taxpayers50,000
Median per taxpayer£3,870
Mean per taxpayer£14,400

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Trafford. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
0.1
-100% vs national
Monthly avg / 1k
0.0
12-month rolling
Top category
Drugs
33% of recorded crime

By category.

Drugs0.0
Violence & sexual offences0.0
Other theft0.0
Anti-social behaviour0.0
Public order0.0

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 5 of 6·All 6 categories — full monthly trend & settlement breakdown
§ 06Election history.5 contests · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Connor RandWONLab20,79840.4
Oliver CarrollCon16,62432.3
Paul SwansboroughRef4,9619.6
Jane BrophyLD4,7279.2
Geraldine CogginsGrn3,6997.2
Faisal KabirInd6431.3

Turnout 51,452

Prior contests.

YearWinner%
2019Graham BradyCon48.0
2017Graham BradyCon51.0
2015Graham BradyCon53.0
2010Brady, GrahamCon49.0
Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission